# Growth: Company or Product ## Elements - [[Demand or Lead Generation]] - [[Customer Discovery]] ## Experiments with Growth - [[Growth from the product out]] - [[Growth Engines in Real Estate]] - [[Lead Gen Product Narrative]] ## Resources - Morgan Brown was the top growth thinker in Real Estate. He now leads Growth at Shopify. His book "Hacking Growth" is a pretty standard text. - Here's a [set of notes](https://www.notion.so/spahadia/Hacking-Growth-0866051917e6477abf3450b4b6d93aaf) summarizing the book. #work/notes